I ENVIRONMENTAL SUSTAINABILITY AWARDS (LA VERDAD)

A public recognition to the work of companies, institutions and individuals who have implemented initiatives that bet on the preservation of natural resources.

On December 3rd, Tuesday, the ceremony of the I Environmental Sustainability Awards, organized by the newspaper LA VERDAD, took place in the Aula Fundación Caja Mediterráneo, in Murcia.

It was a very interesting and entertaining evening, from which we took many positive things, but above all a couple of impressions of those that leave you with a very good taste in your mouth.

The first one is the number of people in the Region who work with sustainability as a guiding principle for their personal, professional, educational or any other type of project. As the director of LA VERDAD, Alberto Aguirre, said during the opening of the ceremony, the global vision of a change as evident as the one we all face today is not only compatible, but essential, in the implementation of local initiatives that contribute to that change.

These people do not defend sustainability nor do they apply its principles to opt for an award, awards that did not exist when many of them began to work; they do not do it for the image of their companies, in some cases, there is not even a company behind it; they do it because they really believe in it. That's why last night we had the opportunity to see 7 fantastic projects, with different approaches and applications, that highlight sustainability over its many other characteristics. And to know the people behind those projects.

What leads us to the second impression: how much passion, illusion and emotion can be gathered in a project, and in the public recognition of its value that means receiving an award for it. Perhaps the most outstanding example was Paco García, teacher at La Asomada Public School, who took to the stage accompanied by some of his fifth-year students from last year, with whom he developed the project "El Mar Menor de los Niños" (Children’s Mar Menor) , in which multiple ideas were collected for the recovery of the lagoon, and who expressed his gratitude for the children's work and the prize that recognized it with great emotion.

If something has become clear with these awards, in addition to the value of the projects themselves, of course, is the need to give visibility to both the many problems we face and the projects that try to respond to them.

For Laken, it has been an honour to collaborate with these awards in the way we do best, distributing reusable bottles, which will avoid the consumption of hundreds of disposable plastic bottles over the next few years.

Our most sincere congratulations to La Asomada Public School, Riverlink, Foodtopia, Casa Pareja, Plásticos Romero, Cristina Marín and Antonio Serrano for their work and for the prizes received. Congratulations of course to organizers, sponsors and collaborators for the initiative. And congratulations also to all those who, awarded or not, transfer their environmental sensitivity to their day to day, at home, at work, everywhere.

Let’s keep seeing the bottle half full.

Let's be the change we want to see in the world (Gandhi).

Posted on 12/04/2019 Laken, here! 104

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