This week, unsurprisingly, the general conversation revolves around two outstanding celebrations: International Mother Earth Day and International Book Day.
The #InternationalMotherEarthDay is a day declared by the United Nations to raise awareness, on the one hand, about the damage we inflict on the planet by overexploiting resources, polluting it or neglecting biodiversity, among other things; and on the other hand, about the inescapable interdependence existing between all living beings and ecosystems. The health of our ecosystems directly impacts on the health of our planet and its inhabitants.
In other words, with our current lifestyles, production and consumption, we are not only harming the planet, but in doing so, we are also harming ourselves.
That is why this year the specific theme of the day is "Restore our Earth". Restoring our damaged ecosystems will help end poverty, combat climate change and prevent mass extinction. We need a shift to a more sustainable economy that works for both people and the planet and that, in addition to repairing the damage already done, includes preventing future damage.
And what does this have to do with the #InternationalBookDay?
Well, nothing. And everything.
A few days ago, a friend of the company sent us the header photo of this blog post, along with a text describing how his reusable bottle has become part of his everyday life. On every outing, at work, during reading time... Bringing sustainability into each of our small daily actions is a powerful driver of change.
They are small gestures that include buying less, reusing more, recycling; small but big decisions that we make every day and that individually have little impact, but multiplied by ten, by a hundred, by billions, can change our future towards a much more optimistic version. Today, developing a sustainable attitude is the only possible way forward.
That is why, from here, we launch a general invitation to all of us to join the change. As we can, whenever we want, we must include those small changes in our habits that, sooner than we imagine, can make a big difference. And all this, of course, always accompanied by a good book.