Since Japanese Prime Minister Koizumi Junichiro introduced the 3R recycling rule at the G8 summit in 2004, general awareness of the need to care for the environment has grown, as have government, corporate, collective and individual initiatives to do so.
Today, the 3Rs of ecology, reduce, reuse, recycle, form the basis of the most sustainable approach to consumption; the only way to reconcile future consumption with the maintenance of a healthy planet.
Sometimes, however, we all face the impossibility of recycling certain things. Either we don't know what to do with them, or we don't have a place to take them... and they end up in the garbage, interrupting the cycle in its last phase.
With the intention of facilitating the implementation of this last part of the 3R rule, in Laken we have launched our own RENOVE PLAN. The initiative is very simple: anyone who has an aluminium or stainless steel Laken bottle that is no longer in use can send it to our factory. In collaboration with the waste recycling company we usually work with, we will recycle them.
In addition, to compensate for the expense incurred and thank the gesture with the environment, we offer a 20% discount for their next purchase to all those who participate by sending us their old bottles.
One more commitment of Laken with the care of the environment, of all.
Help us complete the cycle!